#big idea

Leaders must pick causes they won't abandon easily, remain committed despite setbacks, and communicate their big ideas over and over again in every encounter. ↗

— Rosabeth Moss Kanter

#again #big #big ideas #causes #committed

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

When you're a kid, you have these big ideas and these big dreams to make a change, or maybe you feel like you can't make a difference. ↗

— AnnaSophia Robb

#big ideas #change #difference #dreams #feel