#delightful

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague. ↗

— John C. Crosby

#avoid #concrete #cultivate #delightfully #first

Promptitude is not only a duty, but is also a part of good manners; it is favorable to fortune, reputation, influence, and usefulness; a little attention and energy will form the habit, so as to make it easy and delightful. ↗

— Charles Simmons

#attention #delightful #duty #easy #energy