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Never touch your idols: the gilding will stick to your fingers." (Il ne faut pas toucher aux idoles: la dorure en reste aux mains.) ↗
I cannot bear not to know the end of a tale. I will read the most trivial things – once commenced – only out of a feverish greed to be able to swallow the ending – sweet or sour – and to be done with what I need never have embarked on. Are you in my case? Or are you a more discriminating reader? Do you lay aside the unprofitable? ↗
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. ↗
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... ↗
