And then you start getting into the technical side of it and the aesthetic side and with those areas you can come up with new ways to visualise things, new ways to render and use the computer to make things look different and new and stuff like that. ↗
Nothing is beautiful, only man: on this piece of naivete rests all aesthetics, it is the first truth of aesthetics. Let us immediately add its second: nothing is ugly but degenerate man - the domain of aesthetic judgment is therewith defined. ↗
That aesthetic of the Star Wars universe: the do-it-yourself, hotrod ethic that George Lucas exported from his childhood, is exactly the same kind of soul behind what we do and build for the show. It may not look pretty, but it gets the job done. ↗