#hi

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. ↗

— Leo Burnett

#business #cannot #creative #does #flourish

I regard a great ad as the most beautiful thing in the world. ↗

— Leo Burnett

#beautiful #beautiful thing #great #i #most

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. ↗

— Leo Burnett

#art #get #getting #just #naturally

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. ↗

— Leo Burnett

#any #bad #fool #genius #good

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. ↗

— Leo Burnett

#advertising #believable #greatest #greatest thing #in my opinion

Towards my husband, I often fail to show interest in his affairs and amusements, not rousing myself to respond when I'm tired or concerned with other things, forgetting he is very patient with me. ↗

— Evelyn Underhill

#amusements #concerned #fail #forgetting #his

A good ad which is not run never produces sales. ↗

— Leo Burnett

#good #never #produces #run #sales

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ↗

— Leo Burnett

#creation #effective #familiar #into #new

Too many ads that try not to go over the reader's head end up beneath his notice. ↗

— Leo Burnett

#beneath #end #go #head #his

In Botswana in the Kalahari Desert there's a tented camp called Jack's Camp, which is like old Africa meets Ralph Lauren. The Oriental rugs, the old leather chairs - you feel like you've just jumped out of a Ralph Lauren ad. ↗

— Mark Burnett

#africa #called #camp #chairs #desert