Whether the medium is ready for consumers is better judged by those consumers. I sometimes read online - but not often. The stigma is attached to pay scales. Much online publication is no pay or small pay. ↗
What makes us a bit nervous is, in this instant age, to release something that might take more than one listen. Where everything is instantly judged on YouTube or something! It's a bit like releasing a horse and cart on a racetrack. ↗