Very often a job will come along that speaks to the place you're in as a person at that very moment. And usually once I've done it I feel like that part is over. ↗
As the Republican nominee, it was Romney's job to find a way to speak to some of those groups of voters and offer practical solutions to their difficulties that both resonated with them and sounded plausible to them. ↗
It's always better to speak the language of the team. Not only for the direct contact with everyone - sometimes it also helps you to understand the mentality of the people in the team a bit better. ↗