Santa is our culture's only mythic figure truly believed in by a large percentage of the population. It's a fact that most of the true believers are under eight years old, and that's a pity. ↗
A very large percentage of economic activity is shifting online and it makes sense that there are more services that are going to charge. It also means there are going to be more people willing to pay. ↗
Say you were standing with one foot in the oven and one foot in an ice bucket. According to the percentage people, you would be perfectly comfortable. ↗