The only people who steal are thieves, and that's a very small percentage of civilization. Most people want to have some way to make the economic transaction valid. They want to return the favor, if you will... return the benefit and reciprocate. ↗
Every time you say yes to a film there's a certain percentage of your yes that has to do with the director, a certain percentage to do with the story, a certain percentage with the character, the location, etc. ↗