#pricing

I’ll flick a penny to the dirt, and if I see one on the ground I won’t pick it up. So why is .99 cents so much sexier than a dollar?
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— Jarod Kintz

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#currency #dirt #disrespect #dollar #gimmick

You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window. ↗

— Edgar Bronfman, Jr.

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#accepted #apple #beautifully #billing #brand