People under the influence of cults is similar to that we observe in addicts. Typical behaviour for both includes draining bank accounts, neglecting children, destroying relations with family and losing interest in anything except the drug or cult. ↗
People repeat behaviour that leads to flooding their brains with pleasurable chemicals. The short-term reward loop acts over hours to years, and the long-term reproductive success loop over generations. ↗
As for leadership, I am the kind who leads reluctantly and more by example than anything else. Someone had to be on the incorporation papers as president. ↗
Attention is the way social primates measure status. It is highly rewarding because it causes the release of brain chemicals such as dopamine and endorphins. ↗
I suspect that a substantial fraction of human problems in the world today, not just cults, result from the mismatch between the current environment and the environment in which we evolved. ↗