Doing press is like eating at McDonald's: while it's going on it's vaguely enjoyable - you're seduced by your own vanity and taking yourself rather seriously - but immediately afterwards you feel sick. ↗
Once you discover that you can, then you must. And it's not easy. You have to take direct steps. You really have to count your blessings and you have to make a decided effort to not get seduced by the blues. ↗
