It may be that which we call a rose by any other name would smell as sweet,' but I should be loath to see a rose on a maiden's breast substituted by a flower, however beautiful and fragrant it might be, that is went by the name of the skunk lily. ↗
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. ↗
Rhetoric is a poor substitute for action, and we have trusted only to rhetoric. If we are really to be a great nation, we must not merely talk; we must act big. ↗
To conquer nature is, in effect, to remove all natural barriers and human norms and to substitute artificial, fabricated equivalents for natural processes. ↗
The ease with which barley may be substituted directly for wheat in human food and its usefulness to replace wheat milling by-products as feed in the production of the milk supply render its abundant production important. ↗