Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. ↗
'Macbeth' was the first play I ever read. In fact, I remember my brother Tom, who is six years older than me, coming home from school and telling me about it. He was the one that really got me going. ↗
First, speaking for myself, I don't want to ever be in a position where I'm telling other directors how to make movies, because I don't think it's any of my business. ↗
I wrote two plotted books, got some of the fundamentals of storytelling down, then... it's sort of like taking the training wheels off, trying to write a book that's fun in the same way without relying on quite such mechanical or external beats. ↗
People used to complain that selling a president was like selling a bar of soap. But when you buy soap, at least you get the soap. In this campaign you just get two guys telling you they really value cleanliness. ↗