I'll be honest with you. My kids don't watch my movies and never have. I can maybe name a film one hand that they've seen, actually, all the way through. ↗
The way I see it, more people are wired with broadband from 9 to 5 during the day than watch TV at night. So therefore isn't the real prime time 9 to 5? Playing games at your desk - that's the new prime time, isn't it? ↗