#ad campaign

We didn't realize it at the time, but the release date, the ad campaign and the poster are so important. ↗

— David Zucker

#ad campaign #campaign #date #important #poster

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad. ↗

— William Bernbach

#ad campaign #bad #campaign #fail #faster

Everything about it worked, and I don't mean just the movie, but in our experience, we realized there's also a component of luck involved in this business. We had absolutely the most competent people in the studio working on the release and ad campaign. ↗

— David Zucker

#absolutely #ad #ad campaign #also #business

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail. ↗

— Morris Hite

#ad campaign #around #built #campaign #case