#ai

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. ↗

— David Ogilvy

#babies #bringing #campaigns #except #i

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ↗

— David Ogilvy

#economy #firm #freedom #merits #person

The opponents and I are really one. My strength and skills only half of the equation. The other half is theirs. An opponent is someone whose strength joined to yours creates a certain result. ↗

— Sadaharu Oh

#creates #equation #half #i #joined

And on a Canadian set, everybody is equal. You get paid the same. You live together in barracks. You have a communal kitchen. You buy and cook your own food. ↗

— Sandra Oh

#buy #canadian #communal #cook #equal

I can get a better role in TV and work more constantly than I can waiting around for my friends in Canada to call me every four years - which they do - and I go up there and play a leading role. ↗

— Sandra Oh

#better #call #canada #constantly #every

I don't get jobs in films by auditioning. I'm not blonde. You can't place me in movies the way you can with certain actors. It's very difficult for my agents. ↗

— Sandra Oh

#auditioning #blonde #certain #certain actors #difficult

I love my hair. When I was young it had weird kinks and cowlicks in it, but I just grew into it. You grow into a lot of things. ↗

— Sandra Oh

#grow #had #hair #i #i love

It is not important for me as a writer that you leave a piece of writing of mine with either an agreement or even a resonance with what I have said. What is important is that you leave with the resonance of what you have felt and what you thought in reaction to that. ↗

— Ben Okri

#either #even #felt #i #important