Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behaviour might be totally different. ↗
I don't think they like the idea that the people who are buying the record get to choose what goes out, because it's their job. The fans even pre-ordered stock to make sure that I had some sort of presence. ↗
I think we did a great job of putting together a program that would have made good e-books available had people been buying e-books in any real numbers. ↗
I've come to learn that my initial investment is more about the person versus the product that I am buying into. I've also learned that I really do enjoy giving worthy people an opportunity of a lifetime. ↗