#cents

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ↗

— David Ogilvy

---

#body #cents #copy #dollar #eighty

They lay on their heathery beds and listened to all the sounds of the night. They heard the little grunt of a hedgehog going by. They saw the flicker of bats overhead. They smelt the drifting scent of honeysuckle, and the delicious smell of wild thyme crushed under their bodies. A reed-warbler sang a beautiful little song in the reeds below, and then another answered. ↗

— Enid Blyton

---

#heather #honeysuckle #nature #night #reeds

Through the window, I saw the beautiful world outside: the sky, the sun, the cacti, the rocks, and the dirt. How I longed to return to it! I licked at the air, trying to smell the desert's delicious dusty scent, but could not. How was I able to see it without smelling it? Did humans control scents as well as the temperature and the waters? Is that what windows were for, to keep out scents? Why did they wish to put invisible barriers between themselves and the world? ↗

— Patrick Jennings

---

#scent #scents #snakes #wild #windows