I certainly think you could look at the business side of how WWE was run, which was as a conservative company with little debt and strong cash balance. ↗
Being the first to do something like this also registers a lot of attention that the line might not have gotten if all four books had just appeared from one company. ↗
I look at my father, who was in many ways an unhappy person, but who, not long before he got sick, said that the greatest source of satisfaction in his life had been going to work in the company of other workers. ↗
We, some cast members and I, even went on a weekend trip together and spent the weekend at an inn, because we enjoy each other's company so much, and it was so cool. ↗