#consume

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

China also has moved away from its original status of purely producing basic, what you call, consumer commodities and Chinese companies are moving beyond China to various parts of the world. ↗

— Sellapan Ramanathan

#away #basic #beyond #call #china

Living standards in both the public and private sector have to be brought down. The private sector has to sell more abroad and consume less at home. The government sector has to get closer to just spending what it can collect in taxes. ↗

— John Redwood

#both #brought #closer #collect #consume

Indeed, we must foster cost-saving competition. And that means joining the marketplace of other industrialized countries - not just for the manufacturers who sell drugs, but for consumers as well. ↗

— Olympia Snowe

#consumers #countries #foster #indeed #industrialized

Guilt upon the conscience, like rust upon iron, both defiles and consumes it, gnawing and creeping into it, as that does which at last eats out the very heart and substance of the metal. ↗

— Bishop Robert South

#conscience #consumes #creeping #does #eats

When I look at the chaotic and volatile debate right now, both in Germany and around the world, my impression and concern is that the daily barrage of proposals and political statements is making markets and consumers even more nervous. Still, Brussels is pressing for a joint European approach. ↗

— Peer Steinbruck

#around #both #brussels #chaotic #concern

What really decides consumers to buy or not to buy is the content of your advertising, not its form. ↗

— David Ogilvy

#buy #consumers #content #decides #form