I think we have to notice that the business processes we use right now for thinking and planning and budgeting and strategy are all delivered on very tight agendas. ↗
Usually its users discover sooner or later that their program does not deliver all the desired results, or worse, that the results requested were not the ones really needed. ↗
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information. ↗