I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker. ↗
There are still a lot of cases in the world where you order something and then you see 'Delivery will be in 8-12 weeks.' This is because of the faxes and forms that still exist. ↗
And I think the rolling polls put more pressure on them to sustain their beliefs and to improve their delivery of the policy and their delivery of the ideas so that they can garner support for whatever principle they're articulating. ↗
I know that when I make a record like The Delivery Man as a contrast to even Il Sogno, this is going to reach a wider audience, because it communicates in that very direct way. ↗