#ed

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. ↗

— Marshall McLuhan

#aims #among #aspirations #collective #collective consciousness

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. ↗

— Marshall McLuhan

#blueprints #commercial #essentially #every #evoking

We should not be afraid to speak the truth to our powerful friend the United States. ↗

— Julian McMahon

#friend #our #powerful #should #speak

I wouldn't have seen it if I hadn't believed it. ↗

— Marshall McLuhan

#hadn #i #seen

If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch. ↗

— Marshall McLuhan

#century #chair #couch #editorial #nineteenth

The medium is the message. ↗

— Marshall McLuhan

#message

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it. ↗

— Marshall McLuhan

#art #beginning #culture #dew #distant

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. ↗

— Marshall McLuhan

#being #consciousness #electronic #extension #form

Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think. ↗

— Marshall McLuhan

#america #because #car #doomed #failure

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. ↗

— Marshall McLuhan

#been #communicate #communication #content #media