#gen

I will make a general statement that we have not had anything like the policy of holding people in high office responsible for their acts that I think we should. ↗

— William Odom

#anything #general #had #high #high office

I've decided that the political context is such that the only way reform will finally come about in the Russian military is that the deterioration goes beyond the point to which these old generals can stand up there and resist it. ↗

— William Odom

#beyond #come #context #decided #deterioration

To say that you now trust the Russian military command and control system because some Russian general told you from the bottom of his heart that's the case, strikes me as most unrealistic. ↗

— William Odom

#bottom #case #command #control #general

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. ↗

— David Ogilvy

#advertising agencies #agencies #business #cannot #deaf

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. ↗

— David Ogilvy

#better #creative #creative genius #first #genius

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. ↗

— David Ogilvy

#account #advertising #advertising agency #agency #almost

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. ↗

— David Ogilvy

#advertising agencies #agencies #almost #destroy #disagreeable

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ↗

— David Ogilvy

#dangerous #enemy #generals #ignore #people

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest