We wanted to step off our island and add the color of the third world. We got gold cigarette paper and stuck it around our teeth. We really did look like pirates and dressed to look the part. ↗
Britishness is just a way of putting things together and a certain don't care attitude about clothes. You don't care, you just do it and it looks great. ↗
But, having a perfume and license, in general, is a financial necessity. A designer must, to reap back the money spent on prototypes and all that sort of thing. ↗