You know, I'm not gonna take my money with me to heaven or hell, wherever I'm going. So I want to do something good with it even though my means are very limited. I'm no millionaire! ↗
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term. ↗
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment. ↗
Never cut a tree down in the wintertime. Never make a negative decision in the low time. Never make your most important decisions when you are in your worst moods. Wait. Be patient. The storm will pass. The spring will come. ↗
Some people are at the top of the ladder, some are in the middle, still more are at the bottom, and a whole lot more don't even know there is a ladder. ↗