#imitating

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

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#agency #another #brand #built #campaign

It's hard to read good fiction when I am writing, because if it is really good I catch myself sort of inadvertently imitating a great writer. ↗

— John Grisham

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#because #catch #fiction #good #great