#imperative

'Government gets things right' does not encourage sales. 'Government makes another blunder' does encourage sales, so there's a commercial imperative that pushes sensationalism. ↗

— John Major

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#blunder #commercial #does #encourage #gets

The imperative is to define what is right and do it. ↗

— Barbara Jordan

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#imperative #right

I have sometimes been haunted with the idea that it was an imperative duty, knowing what I know, and having seen what I have seen, to do all that lies in my power to show the dangers and the evils of this frightful institution. ↗

— Fanny Kemble

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#dangers #duty #evils #frightful #haunted