If our main goal is to connect emotionally, we should want to have as many tools as we possibly can to achieve that goal. The more abilities that we have, the more choices we can make musically. ↗
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den. ↗
What will become compellingly important is absolute clarity of shared purpose and set of principles of conduct sort of institutional genetic code that every member of the organization understands in a common way, and with deep conviction. ↗