Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game. ↗
I was scared to do anything in the studio because it felt so claustrophobic. I wanted to be somewhere where things could happen and the subject wasn't just looking back at you. ↗
I just travel all the time. And I was just looking at the schedules now and starting the first week of October I will be every weekend with somebody at tournaments through Christmas. So it gets very difficult to just go away and not do that. ↗