#measurement

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. ↗

— Leo Bogart

#apply #cannot #far #great #great idea

There are two possible outcomes: if the result confirms the hypothesis, then you've made a measurement. If the result is contrary to the hypothesis, then you've made a discovery. ↗

— Enrico Fermi

#contrary #discovery #hypothesis #made #measurement

If a measurement matters at all, it is because it must have some conceivable effect on decisions and behaviour. If we can't identify a decision that could be affected by a proposed measurement and how it could change those decisions, then the measurement simply has no value ↗

— Douglas W. Hubbard

#information-economics #measurement #business

Love should never be too much or too less, yet it cannot be measured. ↗

— Rizi Dame C. Briz

#lovers-sadness #measurement #wisdom-quote #love

One important measurement issue concerns the fat tails problem that I mentioned earlier. VAR is concerned with extreme outcomes. If the tails of the probability distributions we are using are too thin, our VAR measures are likely to be too low. ↗

— John Hull

#concerns #earlier #extreme #fat #i

There are challenges in terms of the measurement of VAR for what are known as nonlinear derivatives, where things like gamma and vega are important dimensions of the risk. ↗

— John Hull

#derivatives #dimensions #gamma #important #known

Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time. ↗

— Charles Francis Richter

#long #long period #made #measurements #period

Love is the total absence of fear. Love asks no questions. Its natural state is one of extension and expansion, not comparison and measurement. ↗

— Gerald Jampolsky

#asks #comparison #expansion #extension #fear

I got a custom-made silk dress from a Chinese tailor for really cheap. I sketched it out on a piece of paper, and they took my measurements and made the dress for me in a day! ↗

— Alicia Sacramone

#chinese #day #dress #got #i

Well, usually when you talk about a mandate, you're talking about an overwhelming win. I don't think by any measurement the 2004 election was an overwhelming win. ↗

— Lincoln Chafee

#any #election #i #mandate #measurement