When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?' ↗
This does make me very very careful, particularly in the second draft, to get it right, because you do feel that somebody in the future who may be extremely important for everybody, is going to have me behind them, and this is a responsibility, a huge one. ↗
It's funny, though, because when I first started going to races after we met, I was extremely nervous. It's like being backstage and hoping you don't trip over something or break an amp or accidentally speak into a live microphone, so I was really hesitant. ↗