On the first movie we got good reviews, but we were still dealing with genre stuff. It's going away. Judge the movie - is it a good one or a bad one? We know we made a great movie and it's being judged for just being a good film. ↗
Once we got over the origin story, we could really delve deeper into their lives and characters and angst. So this movie actually has more heart, more humor. ↗
In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie. ↗