The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ↗
These poor wretches were stolen from their homes, carried to a strange country, and sold to servitude, from which they sought to escape on the first occasion which offered. ↗
I am an intelligent river which has reflected successively all the banks before which it has flowed by meditating only on the images offered by those changing shores. ↗
I've been offered a couple of shows that have been very successful, but they weren't right for me. It has to be something I could be excited about for a long time. ↗
It is a bit embarrassing to have been concerned with the human problem all one's life and find at the end that one has no more to offer by way of advice than 'try to be a little kinder.' ↗