I need my products to work and be fast! I don't love having 50 different things in my bathroom, like a different cream for every inch of my face. That's so not me. ↗
The only folk I can judge are people like Woody Allen who I think is a genius, largely because I think he has beaten the system. He has his own company, and his films are all his own ideas. It's his direction, and so it comes out the way he imagined it. ↗
The trick is the paradox - turning your story inside out. Now if it is something that appears to be of total normality and then suddenly turns inside out and is a different thing all together then that's fun to write. ↗
You set up a story and it turns inside out and that is, for me, the most exciting sort of story to write. The viewer thinks it's going to be about something and it does the opposite. ↗