Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. ↗
Hence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt; if you now Heaven and you know Earth, you may make your victory complete. ↗
We have one of our priests in prison right now, Steve Kelly, for his antiwar actions, and three of us in the community are forbidden to visit him because we're all convicted felons. ↗
It is a horrible fact that we can read in the daily paper, without interrupting our breakfast, numerical reckonings of death and destruction that ought to break our hearts or scare us out of our wits. ↗