A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. ↗
In my teens, I joined the Parachute Regiment. I jumped out of lots of airplanes, as much as the Government budget would allow us to. I did two active tours of duty: Northern Ireland, and then the Falklands war. ↗
And at no point did making 'Brothers McMullen' feel like work or hardship. It was really just a matter of 11 days of fun over the course of 8 months. ↗
Although we must change the ways we protect our country, we must also guard against policies that appear attractive but offer little real protection and may even impede our ability to protect ourselves. ↗
This is a war universe. War all the time. That is its nature. There may be other universes based on all sorts of other principles, but ours seems to be based on war and games. ↗
It isn't easy to accept that suffering can also be beautiful... it's difficult. It's something you can only understand if you dig deeply into yourself. ↗