Basically, radio hasn't changed over the years. Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience. ↗
For years everyone looked toward the demise of radio when television came along. Before that, they thought talking movies might eliminate radio as well. But radio just keeps getting stronger. ↗
I started radio in 1950 on the Lone Ranger radio program, a dramatic show that emanated from Detroit when I was 18 years old and just beginning college. I did that for a couple of years. ↗
I was drafted and went to Korea where I had an opportunity to create a production team that did dramatic and comedy shows. I had also done a little disc jockeying. ↗
I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories. ↗
The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show. ↗
We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records. ↗
