The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ↗
Our producer Jon Davison thought it would be a good idea to put in additional TV scenes. So, they sent me a tape of these additional TV scenes, and I watched them, and I didn't think they were that great. I didn't think it was worth putting them in. ↗
Where we have the choice between putting a dollar against those that are going to advance horizontal integration and those that are going to sustain current capability, we'd rather put them against the horizontal integration activity. ↗
Today, the growing economic and social pressures in our country are putting millions of women, children and families at increased risk of abuse and neglect, especially when families are denied basic support services and economic opportunity. ↗