Super casual music listeners. That's most of the people in the world. And you have to understand, that's why Top 40 radio exists. It's not there for people who seek out music and who love music. ↗
I remember that in '81, country radio was pretty pop, and everybody wanted a crossover record - and all of a sudden it came back to traditional. Now it's kind of swung the other way a little bit, but it always comes back. ↗