#research

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. ↗

— David Ogilvy

#drunkard #executives #i #illumination #increasing

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ↗

— David Ogilvy

#dangerous #enemy #generals #ignore #people

As a journalist I'm comfortable doing library research, and I did a lot! I had a fellowship at Radcliff for a year which gave me access to the Harvard system. ↗

— Anita Diament

#comfortable #did #doing #fellowship #gave

Tonight I should like to thank all those who have shared my work and to acknowledge the debt that I owe to my wife whose encouragement to put research before all other things has been a great strength to me. ↗

— George Porter

#been #before #debt #encouragement #great

The research included neutron resonance spectroscopy, the angular distribution of pion elastic and inelastic scattering on nuclei with optical model fitting. ↗

— James Rainwater

#distribution #elastic #fitting #included #model

This line of research continued when I went, and brought my research group with me, to the new University of California, Irvine campus in 1966 to become the founding Dean of the School of Physical Sciences. ↗

— Frederick Reines

#brought #california #campus #continued #dean

I think the worst and most insidious procrastination for me is research. I will be looking for some bit of fact or figure to include in the novel, and before I know, I've wasted an entire morning delving into that subject matter without a word written. ↗

— James Rollins

#bit #delving #entire #fact #figure

It can be a long gap between the emergence of fully researched historical biographies. ↗

— Antonia Fraser

#biographies #emergence #fully #gap #historical

At a time when science plays such a powerful role in the life of society, when the destiny of the whole of mankind may hinge on the results of scientific research, it is incumbent on all scientists to be fully conscious of that role, and conduct themselves accordingly. ↗

— Joseph Rotblat

#conduct #conscious #destiny #fully #hinge

If you steal from one author, it's plagiarism. If you steal from two, it's research. ↗

— John Burke

#plagiarism #research #steal #two #you