What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone. ↗
When I entered the market, I was rejected because the elite say that you have to sell things at a certain price point. My position was that the consumer is smarter than that. Who cares if it's $200, not $2,000? ↗
I've never really had a problem with the imagination level of an audience. They're always smarter and savvier than any studio exec will give them credit for. ↗
Mankind is getting smarter every day. Actually, it only seems so. At least we are making progress. We're progressing, to be sure, ever more deeply into the forest. ↗