#soft

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. ↗

— William Bernbach

#been #before #confuse #consumer #forget

The new soft totalitarianism that is advancing on the left wants to have a state religion It is an atheist, nihilistic religion - but it is a religion that is obligatory for all. ↗

— Rocco Buttiglione

#atheist #left #new #obligatory #religion

Software constraints are only confining if you use them for what they're intended to be used for. ↗

— David Byrne

#constraints #intended #only #software #them

The American people want peace. They have long since ceased to talk of a hard or a soft peace for Germany. ↗

— James F. Byrnes

#american people #ceased #germany #hard #long

When the severity of the law is to be softened, let pity, not bribes, be the motive. ↗

— Miguel de Cervantes

#law #motive #pity #severity #softened

Most of the effort in the software business goes into the maintenance of code that already exists. ↗

— Wietse Venema

#business #code #effort #exists #goes

I have zero hand-eye coordination - zero - so I've never been good at softball, basketball, golf, things like that, but I'm really strong and I have really good endurance so I can go forever - I'm a tough girl. ↗

— Brooklyn Decker

#been #coordination #endurance #forever #girl

Well we have a good working relationship with Microsoft at the development level. But let's not kid ourselves, this is a company with enormous resources and talented people, and there is a certain pride that comes along with that for them and for us. ↗

— John W. Thompson

#certain #comes #company #development #enormous

I think that if your approach is one where you don't want to alienate anybody, you're going to have to soften the viewpoint or the information that you're offering to such an extent that it doesn't have the power to make any difference. You have to take that risk. ↗

— Eddie Vedder

#any #anybody #approach #difference #extent

I don't think there is any franchise more powerful than ours around securing the consumer experience and we will not concede that to anyone including Microsoft. ↗

— John W. Thompson

#anyone #around #concede #consumer #experience