The best pop music is the songs that a group of people can dance to, but you can also listen to in your bed and cry. That's something obviously that The Beatles started and... so having that darkness there opens another door. ↗
Have you ever heard a good joke? If you've ever heard someone just right, with the right pacing, then you're already on the way to poetry. It's about using words in very precise ways and using gesture. ↗