Whenever it's suggested that our sponsors have some kind of influence or control of what we cover in some kind of censorship through financial pressure, it's rubbish. That's never happened. ↗
To be brutally honest, it's simple economics. If they want to come into cycling, sponsors need to know the team they are funding is clean, otherwise the risk is just too great. ↗
I hope this series is good work, but it is in the half-hour medium, which is limited to a kind of mediocrity that sponsors are just dying to have right now, and the public, for some reason, is unconsciously demanding. ↗
We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records. ↗