A lot of sponsors over the years have left us. They've all come back. But they chose to leave us for a while because of stories we have done about them or their products or their friend's products or whatever. ↗
'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola. ↗
We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records. ↗