Well not really to get attention, but to entertain, but you know to show some elements of rural life as well, it kind of blended all in, its kind of like a mockery in a sense, kind of stab back at people that have those stereotypical ideas of the south. ↗
Consumers are freeing up an enormous amount of time that they were spending with stereotypical old media, and clearly, that time is going primarily two places: videogames and online. ↗