Unlike life, you've got more or less complete control over what's going on in your stories. That's not to say you can make characters do whatever you want them to - they usually have a life of their own if you've done your job properly. ↗
Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience. ↗
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities. ↗
Basically, radio hasn't changed over the years. Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience. ↗
I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories. ↗
The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show. ↗
I have no spy stories to tell, because I saw no spies. Nor did I understand, at that time, any opposition between American and Russian national interest. ↗
It was definitely a part of our life. I mean, my mom had both her brothers and her fiancee in Vietnam at the same time, so it wasn't just my dad's story, it was my mom's story too. And we definitely grew up listening to the stories. ↗
