#than

I've been going to China every year now for more than a decade. ↗

— Paul Oakenfold

#china #decade #every #going #i

David and I got cut out the editing process on that. We were able to affect it more than not. We sent in our notes, we were able to see cuts. We weren't allowed to see dailies and we weren't allowed to sit in the editing room and just work. ↗

— Bob Odenkirk

#affect #allowed #cut #cuts #dailies

There's been a sea change in our focus on corporate ethics. We've made more progress in the last three years than the previous 30. ↗

— Steve Odland

#change #corporate #ethics #focus #last

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. ↗

— David Ogilvy

#bigger #company #dwarfs #each #giants

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. ↗

— David Ogilvy

#drunkard #executives #i #illumination #increasing

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. ↗

— David Ogilvy

#better #get #hire #leave #look

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. ↗

— David Ogilvy

#corrupt #does #editors #fewer #incorruptible

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. ↗

— David Ogilvy

#better #creative #creative genius #first #genius

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. ↗

— David Ogilvy

#excellence #less #more #profitable #pursuit