First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone. ↗
Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient. ↗
Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap. ↗
What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone. ↗
Why do musicians give so much time to charitable causes? The most humanitarian cause that we can give our time to is the creation and performance of music itself. ↗
Back in the day, if someone said that hip hop and rap was a fad, that was a joke to me because they just didn't know what they were talking about. In reality, there were so many people who didn't know what they were talking about it. ↗
That's the best way to feed the human mind. That's how Bob Marley did it. He never put it in your face. After you got the groove, you were just singing the hooks, because you thought it was cool. ↗
