Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game. ↗
I was a very happy child, so to speak. But, since we didn't have video games or television, and very little radio, in terms of a form of entertainment, I used to read a lot and I would draw a lot, and those two things used to occupy my time. ↗
Technology is permeating every single thing we do... And to the extent that we can better expose our young people to all the different ways that technology can be used, not just for video games or toys, we're planning for the future. ↗
Ninety percent of video game AI really is pretty damn bad. I think that's actually why it's so much fun to shoot things. Because the AI is so bad and the characters are so annoying. ↗
It's something that I am going over in my head about the whole video game thing, and whether you support violence by being in a film like this. I mean, to me, it's incredibly unreal and it's all about the action, and just explosions. ↗